In most cases advertising can help in creating

March 21st, 2010 12:01am

In most cases advertising can help in creating sales force. Except for few specific situations, sales as the advertising objective are unsuitable for most advertising. Advertising objectives serve as a point of reference against which the results can be measured.There is much controversy regarding the nature of objectives. In case of realestate companies dealing with goods-brands of almost equal quality and competing in mature [...] Another reason is that several factors other than advertising, such as product attributes, price, distribution, personal selling, publicity, packaging, competitors moves, changing consumer needs and other factors, influence sales.
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